Why this site exists

Electricity is a commodity. The power that reaches your house is identical no matter whose name is on the bill. There is no premium electricity, no better-quality kilowatt. The same utility delivers it over the same wires regardless of which company you buy from.

Power companies make money by charging you more than the market rate. That is the entire business. The celebrity TV ads, the radio jingles, the person at the grocery store asking who your power company is: all of that is overhead, and overhead ends up in your rate. The flashier the pitch, the more of your bill is paying for the pitch.

The only things worth shopping on are price and how it fits your usage. Not the brand, not the free smart thermostat, not the team sponsorship. A plan's real cost depends on your home's actual consumption pattern, which is why this site starts with your meter data instead of an advertised rate.

The game punishes loyalty. The cheapest rates go to new customers. The moment your contract expires, your price goes up, and it is no longer based on the best available pricing. Getting the cheapest rate means switching to a new company roughly every year. That is a genuine hassle, which is why most people don't do it, and why almost certainly you are overpaying right now.

I made this site to take the hassle out of it. Upload your real usage, see what every plan would actually cost you over the next 12 months, and know exactly when and where to switch.